D&R Communications and Lathian Systems had recently joined forces when they approached us about a rebrand. Each brought their many years of experience and respective tools to the table and needed help creating a truly cohesive brand. They had quickly put something together when they merged, but it didn’t represent who they really were.
The company needed to be seen as they actually are: modern, tech-savvy, and forward-thinking. We researched the field, studied competition, and positioned the brand as a solutions-based, technology-centered company. Their logo, collateral, and website all speak to that reality.