Branding, Collateral, E-Commerce, Illustration, Packaging, Photography, Web
Ellajude is a family-run jewelry business based in Tennessee. They’ve come a long way in the few years they’ve been around and a rebrand was necessary to keep momentum and reach more customers.
Each piece of jewelry is made by hand in their shop, using simple, repurposed metals. We concepted an identity that would reflect those qualities and keep the hand-made feel across all mediums. The logo system is simple and rustic – easy to stamp or burn into leather, metal, and wood. All collateral and packaging is made from kraft or pulp paper, printed only with black ink. We also created instruction illustrations, built a new e-commerce store and updated the brand photography. They strive to do their craft with Passion + Purpose, and their identity now conveys that more tangibly.