Welcome to the Kitbash Blog! Last May, I made a post on the Allison Rodgers Photography blog describing what Kitbash is and my plans for it. It’s interesting to look back and see how it has grown in unexpected, but pleasant directions. We are a bit late (only a wee, tiny year) in creating a site for Kitbash. In our defense, we have been crazy blessed / busy with working on sites for clients and just have not had the time to focus on our own site.
Kitbash is an unfamiliar word to most. We've found ourselves defining the term so often over the last year that the definition has evolved and condensed into the most succinct explanation we can muster. We've realized that defining "kitbash" the term also defines Kitbash the company, and this makes that very definition part of our brand. As designers, we are constantly looking for ways to improve brands -- including our own.
Branding yourself can be a very daunting task, but we like a challenge.
Throughout the last year, we've learned a lot about our small agency. We've gotten our hands dirty crafting great brands for our clients. Our team, services, and client base have all expanded, and our brand has undergone changes in order to more accurately represent our beliefs about what a creative agency should be.
A Refreshed Mark & Logo
When Kitbash was first born, we had the unique luxury of having client work before we had our own brand, website, etc. This was great, but we knew we needed an identity associated with the agency. A trendy script font was selected and modified to give the right mix of vintage and modern. The logo was good and served its purpose, but as we grew, it became evident that our logo was no longer a good representation of our work or our brand.
We like to think of ourselves not just as designers, but also as craftsmen and women. Our brand is built on the idea that something is better when it’s handmade--when form and function get equal billing. We wanted this idea to permeate the Kitbash brand, so we treated ourselves like one of our clients. We spent countless hours analyzing our beliefs, our goals, and our identity. We finally settled on New Logo v. 5123.5b. You can view the fruits of our labor below.
Yeah. You like that, don’t you? Now, let’s take a closer look at the blueprint of our new mark. The segmentation of the mark really appeals to us. If you imagine the lines are cuts, you are left with 2 simple shapes—a square and a triangle. The mark can be built so easily out of the most basic forms, and yet it is unique. It’s also easily identifiable at all sizes. This gives us plenty of flexibility when using the mark on its own. The interior shapes form the Kitbash “K”, and the thin lines and angles almost feel like blueprints.
An important part of every brand is the typography. This can be a deceptively difficult process. Use bad type, and people will quickly forget how good the logo is.
The Futura font family was an obvious choice. It is, after all, the working man’s font. We chose Roboto Slab as a strong serif font that complements Futura well, and the Open Sans font family is our choice for body copy.
The color palette is another area we spent a lot of time discussing. We finally landed on the colors below. A bright blue and golden yellow pair together nicely with our assortment of grays.
I am very grateful for all the people who have helped me get Kitbash off the ground – Kay, Brian, Nick, Michael and especially my bride Allison. It's been a great first year.
- Jeff "Kitbash Shepherd" Rodgers