What Your Mama Said
When you are running your own business, there really is no such thing as a personal account anymore. The lines are way too blurred and YOU are the brand. Whether it's business or personal, I try to use the same criteria when I am posting something to social media (Facebook, Twitter, Instagram, blog, etc). I admit that there are times when I stray from the path and say something online that I really should not. And, I usually have to go back and delete. As your Mama would say, "If you don't have anything nice to say, then don't say anything at all." In general, my social media measuring rod comes from a Bible verse that has stuck with me over many years.
"Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is lovely, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things." - Philippians 4:8
Here are some guidelines I try to follow:
- Basically, be edifying. Build up. That doesn’t mean that you have to be fake and flowery all the time. Just aim to have a positive influence.
- When expressing your opinion, don’t assume that everyone agrees or should agree with your statements. As a matter of fact, if not handled right, your statements might even alienate your clients. A good example of this is talking politics during election season. Just assume half of the people reading what you post will disagree with you.
- If you feel the need to call out a company for bad customer service, be professional about it. Suggest to them what they should do differently. Don’t just state a problem unless you have a solution to offer.
- Some things don’t need to be made public, especially if a client can see what you’re posting. There’s a fine line between appearing like a real person and being professional.
- Don’t always talk about yourself. If you see a person or organization doing a good job, then talk about them. Promote what you want to see more of.
If you find yourself questioning whether you should hit the post button - just remember that you are a direct reflection of your brand. Keep it personal in a professional way & professional in a personal way.
Or you could just do the easy thing and call Kitbash and have us to do it for you. Just saying.
Your big brother,